What are multimodal projects?
Multimodal: multiple & more, multiple different ways of communicating.
Mode: communicating through words/pictures.
Multimodality: combination of modes, creates the full piece of communication.
The Five Modes Of Communication
Visual/Gestural/Linguistic/Aural/Spatial
1. Linguistic Mode: The use of language; written or spoken words.
Ex: Music videos, commercials. etc.,
2. Visual Mode: use of images.
Ex: Billboards, T.V, Flyers, Websites, etc.,
Visual mode is used to communicate representation..
How something looks
How something feels
To instruct
To persuade
To entertain
Includes color, layout, style, size & perspective.
3. Aural Mode: sound.
Ex: Speech, sound effects, video demos, silence, tone of voice, music, accent, etc.,
4. Spatial Mode: about physical arrangement
Helps us to understand why things in places are arranged in certain ways to encourage specific behavior. For example a classroom.
Arrangement Organization Proximity between people or objects
5. Gestural Mode: movement/body language
Ex: facial expressions, body language, hand gestures, interaction between two people
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