Multimodal Projects Outline

Multimodal Projects.

I. Introduction

• Explain what multimodal projects are by:
• Giving a definition while beginning with a question.
• Break it down multimodal = multiple + mode.
• Use an example. "lolcats meme" and why it works.
• Explain how the term "TEXT" is used in multimodal
• Modes of communication
• unconscious v. conscious  deciding in writing

II. The modes: how do they work ?

• Use an example 
• TV commercial to explain multimodality.

• The Linguistic Mode
• Definition.
• Example
• Carl-Henric Svanberg comment on the oil spill. "small people"
• poor choice of words.
• Visual Mode
• Definition
• Examples
• judgement by the way it looks. 
• Aural Mode
• Definition.
• background music/sounds
• Example
• The Colbert Report eagle sets a tone. (ironic)
• Spatial Mode
• Definition
• How thing are arranged 
• example
• a brochure 
• Gestural Mode
• Definition.
• Body language says a lot. 
• example
• news reporters.